WordPress development

Launching a Standalone Digital Brand for a Corporate Finance Division

A full website build for the M&A arm of Hurst Group, launching a bold digital brand for the corporate finance division.

Client
Hurst Corporate Finance
Industry
Finance and M&A advisory
Timeframe
Ongoing
Project
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Launching a Standalone Digital Brand for a Corporate Finance Division website on desktop

Hurst Corporate Finance is the specialist M&A arm of the wider Hurst Group, advising entrepreneurs and growing businesses on mergers, acquisitions and exits. With the launch of their own sub-brand, they needed a website that reflected their independence, professionalism and market expertise.

The brief was to deliver a clean, modern site that balances clarity with confidence and speaks directly to ambitious business owners.

Key results

  • Clearer

    Brand positioning for the corporate finance division

  • Strong

    SEO foundations for future growth

  • On time

    Delivered for high-profile service launch

The brief

Hurst Corporate Finance was launching as a standalone sub-brand under the Hurst umbrella. The goals were to build credibility in a competitive market, clearly explain M&A services to non-technical audiences, and ensure the site was optimised for search from day one.

  • Launch a new standalone brand website under the Hurst umbrella
  • Build credibility in a competitive market
  • Clearly explain services to non-technical audiences
  • Ensure the site was optimised from day one for search

The challenge

Hurst Corporate Finance was launching as a new sub-brand. The site needed to stand on its own (reflecting the independence and expertise of the corporate finance team) while still feeling connected to the wider Hurst brand. That balance was critical.

The services are complex: selling, buying, funding, private equity. The audience is often non-technical: entrepreneurs thinking about their first exit, or business owners exploring an acquisition. The content had to translate jargon into clear, benefit-led messaging.

The site also needed to be editable by the internal team without breaking the design. And everything had to be ready for a high-profile launch.

The approach

The site was built using WordPress, Bricks Builder and Advanced Custom Fields (ACF). The result is lightning-fast, simple to manage, and built for performance and scalability.

Build: Custom WordPress theme using Bricks Builder. Clean code, minimal bloat, fast load times. Mobile-first and performant across all devices.

Content: ACF made content flexible and easy to edit for the internal team. Everything from service pages to case studies to deals can be updated without touching code and without breaking the design.

Design: Minimal, high-trust design with sharp messaging and subtle animations. The site balances professionalism with approachability. It speaks directly to ambitious business owners considering a deal.

SEO: Technical and on-page SEO best practices applied at launch. Strong foundations for future growth in a competitive market.

The outcome

The site delivers clearer brand positioning for the corporate finance division. It stands as a distinct sub-brand while remaining visibly part of the Hurst family.

SEO foundations are in place from day one. The site is structured for search and ready to grow as Hurst Corporate Finance builds visibility in the market.

The CMS is intuitive. The team can manage content, update case studies and add deals without technical support. The site was delivered on time for a high-profile service launch.

Why it worked

The build treated clarity and credibility as the core goals. Complex M&A services were translated into simple, benefit-led content. The sub-brand sits confidently alongside Hurst without losing its own identity.

The combination of Bricks, ACF and a minimal, high-trust design gave the team a site they can own: editable, fast and built for the long term.

Credit

This project was delivered as part of the team at Fluid Ideas; my contribution focused on build and technical delivery. This page is my own write-up. Visit Fluid Ideas .

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