Free and paid diagnostics

Tools & audits

Start with a free automated scan, then go deeper if the results warrant it. Each tier builds on the previous one. We also look at visibility in search and AI. See the Growth hub for more.

Website audits

Start free, go deeper if the results warrant it. Each tier builds on the previous one.

How to choose

The free assessment is the right starting point for most people. It takes under a minute and tells you whether anything significant needs attention. If the results show moderate or high risk areas, the Structured Review covers those in proper depth. The Foundation Audit is the right option when you want a manual review, a second opinion, or a clear action plan with someone to talk it through.

If you are unsure, start free. The results will tell you what the next step is.

For more on what a website audit involves and what typically happens next, see the website audits page.

Common questions

Do I need to create an account or register?

No. The free assessment requires no account. The paid tools require an email address for results delivery only.

What platforms do the tools work with?

Any publicly accessible website. WordPress, Shopify, and other platforms are all supported. The checks run against the live URL regardless of how the site is built.

Can I upgrade from one tier to another?

Yes. The £79 Structured Review is credited in full towards the £295 Foundation Audit if you proceed within 30 days.

How is this different from Google PageSpeed Insights?

PageSpeed Insights covers performance only. The Structured Review covers performance, tracking setup, technical stability, and conversion structure across 27 checks. The Foundation Audit adds manual review and a 30-minute call to interpret findings in context.

Not sure where to start? Run the free assessment first. The results will indicate whether a deeper review makes sense.

Looking for hosting, email, or security tools instead? See tools we recommend.