Existing Shopify stores

Shopify Technical SEO for Stratford-upon-Avon and Warwickshire

I review existing Shopify stores for owners in Stratford-upon-Avon and Warwickshire. I check indexation, page speed, structured data, canonicals, theme code, tracking, and conversion structure. You find out what is blocking search visibility and sales before you add more apps or spend on a rebuild.

For audits across Shopify and WordPress, see website audits. For Shopify builds and migrations, see Shopify development.

Free assessment, Structured Review, or Foundation Audit. No obligation.

What a Shopify technical SEO audit covers

  • Core Web Vitals and page speed
  • Crawlability and indexation
  • Structured data and schema
  • Canonical and duplicate content issues
  • Theme code quality
  • Tracking and analytics setup
  • Conversion and usability
  • Visibility in search and AI

Who this is for

Shopify store owners in Stratford-upon-Avon and Warwickshire whose store is live but not performing as it should.

Not ranking well. Loading slowly. Converting below expectations. Carrying issues from a WooCommerce migration or a rushed theme setup.

This review is for existing stores. If you need a new Shopify build, see Shopify development.

Common Shopify SEO problems I see

These come up often on live stores:

  • Theme apps creating render-blocking scripts

    Third-party apps loading scripts that delay page render and hurt Core Web Vitals.

  • Duplicate URLs from faceted navigation

    Filter and sort parameters creating extra URLs that compete in search.

  • Missing or broken structured data

    Product or organisation schema absent, incomplete, or failing validation.

  • Poor Core Web Vitals from unoptimised images and third-party scripts

    Large assets, lazy loading gaps, or scripts that slow the storefront for real users.

  • Tracking gaps in GA4 and Search Console

    Missing property setup, broken events, or no reliable view of what drives orders.

  • Canonical issues on collection and product pages

    Duplicate or conflicting canonicals on collections, variants, or paginated lists.

A technical review checks which apply to your store and what to fix first.

Examples of this work

I work on Shopify stores after WooCommerce and other platform migrations — technical SEO cleanup, redirect mapping, and theme work once the store is live. Recent projects include Diecast Construction (WooCommerce to Shopify migration), Steven Brown Art (Shopify rebuild focused on speed and conversion), and GardX (premium store migration from WooCommerce).

How it works

Website Assessment

Free

Automated scan of your storefront homepage. Results in under a minute. Performance, technical health, tracking, and platform checks with no account required.

  • Automated homepage scan
  • Performance and technical risk bands
  • Tracking and analytics check
  • Instant results
See audit options

Structured Review

£79

Automated review across 40+ checks. Performance, measurement setup, technical stability, and conversion structure. Prioritised issue list included.

  • 40+ weighted checks
  • Core Web Vitals detail
  • Tracking and technical coverage
  • Prioritised issue list
See audit options
Full review

Foundation Audit

£295

Credited in full if you proceed within 30 days

Manual review of your Shopify store plus a 30-minute call to walk through findings. Limited to 8 per month.

  • Written report
  • Prioritised action summary
  • Technical SEO and performance focus
  • 30-minute call
See audit options

Local and UK-wide

I am based in Stratford-upon-Avon. I work with businesses across Warwickshire and the West Midlands. I also work remotely with Shopify merchants UK-wide.

Targeted store improvements and ongoing support are available once the review makes the next step clear. See website improvement if you already know you need hands-on fixes.

Frequently asked questions

What is Shopify technical SEO?

The technical work that helps search engines crawl, index, and understand your store. URL structure, redirects, canonicals, theme performance, structured data, app overhead, and tracking. It is separate from product copy or paid ads.

Is this a Shopify development service?

No. This page is for existing stores that need a technical SEO and performance review. For new builds or migrations, see Shopify development.

Can you review a store after a WooCommerce migration?

Yes. Redirect chains, indexing gaps, duplicate paths, and tracking breaks are common after replatforming. An audit identifies what still needs fixing.

What does a review cost?

Free automated assessment, £79 Structured Review, or £295 Foundation Audit with a manual review and call. Full details and booking are on the website audits page.

Pick an audit level

Start free if you want a quick read on risk. Go deeper when the results show you need it.

Free assessment, Structured Review, or Foundation Audit. No obligation.

You can also book a call.