Web design in Warwickshire

Reflect & Refine Web Design provides WordPress, Shopify, and fast static web design across Warwickshire. The practice is run by Richard Peirce, based in Stratford-upon-Avon, with around 20 years of experience. The work covers new builds, rebuilds, technical SEO, and website audits for established small businesses.

You work directly with me. There is no account manager and no handover to a junior developer.

I work with businesses across Warwickshire, including Stratford-upon-Avon, Warwick, Leamington Spa, Kenilworth, Rugby, Nuneaton, Bedworth, and Alcester. Most of the work is done remotely, so where you are in the county is rarely a constraint. I can meet in person when a project needs it.

A small business website typically starts around £2,000 to £3,000, depending on scope. E-commerce stores and custom functionality cost more. The honest answer is that the price depends on what the site needs to do, which is why I start with an audit rather than a fixed quote.

You can start small and low-risk:

• Website Assessment — free. An automated first look at how your current site is performing. Run the assessment
• Structured Review — £79. A closer manual review of the main issues. Request a review
• Foundation Audit — £295. A full technical audit with a prioritised plan of what to fix and why. Book a Foundation Audit

Most projects and ongoing retainers start from one of these.

A local web designer gives you direct access to the person doing the work. With a national agency, you usually work through an account manager, and the build is handled by people you never speak to. For most small and medium Warwickshire businesses, working directly with one experienced person is faster, clearer, and easier to hold accountable.

Agencies make more sense for large projects that genuinely need several teams at once.

The difference comes down to whether one person or a team does the work. A freelance web designer handles your project end to end. An agency divides it between account managers, designers, and developers. With a freelancer, one person knows your site and stays accountable for it. With an agency, you get more hands, but more distance from the people writing the code.

I work as a single technical partner, so the person who builds your site is the person who looks after it afterwards.

Look at live websites the designer has built, and visit them rather than relying on portfolio images. Make sure the person you speak to is the person who will build the site. Ask how they deal with performance, technical SEO, and ongoing support once the site launches. A fixed price offered before anyone has looked at your current site is a sign to be careful.

A good designer will tell you plainly what is wrong with your site now, before recommending a rebuild.

Choose WordPress for content-led and service businesses, where the main job of the site is to explain what you do and bring in enquiries. Choose Shopify if selling products online is the main purpose of the site. For a marketing site that does not change often, a fast static site is a third option, quick to load, secure, and inexpensive to run.

I work with all three, so the recommendation is based on what your business needs, not on the one platform I happen to use.

Start with a free website assessment. It takes a few minutes and gives you an honest first read on how your site is performing. If it makes sense to go further, I will tell you what I would look at next and what it would cost.