Typography

Typography is how your content is experienced. If text is hard to read, users disengage. If typography feels careless, users question credibility. Good typography feels invisible because it works.

What typography includes

Typography covers font choice, size, spacing, line length, hierarchy, and consistency. These choices affect comfort and comprehension.

Readability comes first

Readable text reduces effort, increases engagement, and improves comprehension. Unreadable text increases bounce, causes fatigue, and reduces trust.

Font choice and perception

Fonts communicate tone. Poor font choices can feel amateur, dated, or generic. Good font choices feel intentional, appropriate, and professional.

Hierarchy in typography

Typography hierarchy helps users scan content, understand importance, and find key points. Headings should clearly stand apart from body text. See Visual hierarchy.

Line length and spacing

Comfortable reading requires sensible line length, adequate line spacing, and clear paragraph breaks. Dense blocks of text discourage reading.

Consistency

Typography should remain consistent across templates, devices, and sections. Inconsistency creates friction. See Brand consistency.

For next steps, see Page structure and Website copy.