WordPress and Shopify specialist

Websites that work properly, not just websites that look finished

I help businesses using WordPress or Shopify solve performance, technical, and conversion issues so your website becomes a reliable part of your business instead of a constant source of uncertainty.

Practical, considered work focused on stability, clarity, and long-term usefulness.

Start with a website audit

No obligation. Honest outcomes. No pressure to proceed.

Richard Peirce, WordPress and Shopify specialist based in Stratford-upon-Avon

on Google

A quick sense check

Who this work is for (and who it isn’t)

I work best with business owners and teams who already have something in place but know it could be working better.

Most of my work involves fixing complexity, improving performance, and setting things up properly so future changes are easier, not riskier.

This is usually a good fit if:

  • Your website plays an important role in leads or revenue
  • You care about performance, stability, and reliability
  • You want clear advice rather than guesswork
  • You’re using WordPress or Shopify and want to get more from it

It’s probably not a good fit if:

  • You’re looking for the cheapest option
  • You want a purely visual refresh
  • You’re not ready to address underlying technical issues
When the foundations are right

What changes once the site is working properly

Most of the businesses I work with already have a website. They just know it could be working better.

The difference is how well it actually supports the business day to day.

  • Your website becomes faster, clearer, and more dependable

    Pages load consistently, issues get caught early, and the site behaves as expected.

  • Changes are made with performance, SEO, and usability in mind

    Updates, improvements, and experiments don’t risk breaking things elsewhere.

  • Technical decisions support growth instead of limiting it

    The site can evolve without accumulating unnecessary complexity.

  • You gain confidence in how the site fits your business

    The website stops being a source of doubt and becomes a tool you can rely on.

Clear lanes, not a service menu

How I typically help

The work usually starts with understanding what's already there and what's getting in your way. From there, it tends to fall into four clear areas.

This often includes:

I don’t offer fixed packages or one-size-fits-all solutions.

The focus is always on what will move things forward in a sensible, sustainable way.

Selected work

The safest place to start

Start with a website audit

Most meaningful work starts with understanding, not assumptions.

Whether you run a free automated scan or go straight to a manual review, the goal is clarity before committing to change. Not a long report designed to justify work.

An audit will:

  • Identify real issues, not theoretical ones
  • Highlight risks and limitations clearly
  • Explain findings in plain language
  • Recommend the most sensible next step

That recommendation may be:

  • No action needed
  • Targeted fixes
  • A broader rebuild

If further work is agreed, the audit cost is credited towards it.

Run a free assessment Structured Review — £79 Foundation Audit — £295

Free assessment takes under a minute. No account required. Foundation Audit credited in full if you proceed within 30 days.

What to expect

How the work is approached

The approach is deliberately straightforward:

  • Plain English, not jargon
  • Honest recommendations, even if that means less work
  • No forced retainers
  • No unnecessary rebuilds
  • One point of responsibility

Most projects begin with an audit, then move into fixes or ongoing support depending on what’s uncovered.

Common patterns

Situations I see again and again

Many of the businesses I work with arrive feeling focused but uncertain.

They know something isn’t right, but:

  • Previous fixes haven’t fully solved the problem
  • Performance issues keep resurfacing
  • The site feels fragile when changes are made
  • Decisions are harder than they should be

In many cases, the frustration doesn’t come from a lack of effort.

It comes from a lack of clarity around what actually needs doing.

How the work usually unfolds

The typical shape of a project

Every project is different, but the overall shape tends to look like this.

  1. Initial conversation

    A short discussion to understand context, concerns, and priorities.

  2. Review and direction

    Existing setup is reviewed and the most sensible path is outlined.

  3. Build or improvement

    The agreed work is carried out with care, clarity, and transparency.

  4. Ongoing refinement

    Where it makes sense, support continues to keep things stable and evolving.

There’s no pressure to do everything at once.

The aim is steady, considered improvement, not unnecessary disruption.

Not sure what you need?

A clear place to start

If you’re unsure whether your site needs fixing, supporting, rebuilding, or nothing at all, the audit is the safest place to start.

It gives you clarity without pressure and helps ensure any next step is the right one.

Start with a website audit