Website rebuilds

Website Rebuild That Matched a Dermalogica Expert's Professional Brand

A full website rebuild for a Dermalogica Expert in Dronfield, replacing an old site with a cleaner, more on-brand experience aligned with the professional products and treatments on offer.

Client
Adele Moruzzi Skin Therapist
Industry
Skincare and aesthetics
Timeframe
Ongoing
Project
Visit site
Website Rebuild That Matched a Dermalogica Expert's Professional Brand website on desktop

Adele Moruzzi is a Dermalogica Expert offering professional skin therapies from Sudbrook Therapy Centre in Dronfield, serving clients across Chesterfield, Sheffield and Derbyshire. The existing site felt dated and didn't reflect the quality of the treatments or the Dermalogica brand.

The brief was to replace the old site with a new build: cleaner, more on-brand, and aligned with the professional skincare products and therapies Adele uses every day.

Key results

  • Cleaner

    Design and navigation

  • On brand

    Aligned with Dermalogica and professional skincare

  • Clear

    Treatment discovery and path to booking

The brief

The old site had outgrown its foundations. The goals were to create a fresh, professional presence that reflected Adele's expertise and the Dermalogica standard, make it easy for clients to explore treatments and get in touch, and ensure the look and feel matched the quality of the in-clinic experience.

  • Replace the old site with a clean, modern build
  • Align visual identity with Dermalogica and professional skincare
  • Make treatment discovery and contact clear and straightforward
  • Reflect the quality and care of the in-clinic experience

The challenge

The previous site no longer represented the quality of Adele's work or the Dermalogica brand. As a Dermalogica Expert offering tailored skin therapies (from Pro Skin treatments and Pro Multivitamin to advanced options like microneedling and dermaplaning), the website needed to feel professional, trustworthy and aligned with the products clients see in the treatment room.

The site also had to work hard for local visibility: clients in Dronfield, Chesterfield, Sheffield and across Derbyshire searching for skin treatments or a Dermalogica therapist needed to find a clear, credible presence. Navigation and the path from browsing treatments to getting in touch had to be straightforward.

The approach

The project was a full website rebuild from the ground up. The focus was on a cleaner structure, a more on-brand visual identity, and alignment with Dermalogica's professional positioning.

Design: A cleaner, more refined look that reflects professional skincare rather than a generic template. Typography, colour and imagery chosen to support trust and the premium nature of the treatments.

Brand alignment: The new site aligns with the Dermalogica products and protocols Adele uses. The tone and visual language support her position as a Dermalogica Expert and make it clear what clients can expect.

Structure: Clear navigation and treatment categories, from Pro Skin and targeted treatments to add-on wellbeing and advanced options. Visitors can explore by concern or treatment type and move easily to contact or booking.

Contact and location: Contact details, opening hours and location (Sudbrook Therapy Centre, Dronfield) are easy to find. The site supports both enquiry and discovery for clients across the region.

The outcome

The new site replaces the old one with a cleaner, more professional presence. The design and content are aligned with Dermalogica and the quality of the in-clinic experience.

Treatment discovery is clearer. Clients can browse by category, understand what's on offer and follow a straightforward path to get in touch. The overall feel is on-brand and consistent with the professional skincare positioning.

The site is easier to maintain and ready to support future content, such as blog posts and seasonal offers, without losing clarity.

Why it worked

The rebuild started from the right question: what should the site say about Adele's expertise and the Dermalogica standard? By aligning the design and structure with the products and treatments clients actually receive, the site now supports trust and conversion instead of feeling disconnected from the real-world experience.

I cannot express enough gratitude to Richard for his incredible patience and unwavering support while bringing my vision to life. I highly recommend his work, as well as his dedication to ensuring I achieved the desired outcome. From our very first online meeting to the final product, Richard's attention to detail and commitment to the project truly shone through.

— Adele Moruzzi, Owner, Adele Moruzzi Skin Therapist

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