Shopify development

Shopify Store That Took a Laminate Specialist Beyond eBay

A professional Shopify store for a laminate board specialist serving camper van, caravan and horse box conversion markets, with B2C checkout and B2B wholesale flows.

Client
Lamitech
Industry
Laminate board specialist (conversion markets)
Timeframe
4 weeks
Project
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Shopify Store That Took a Laminate Specialist Beyond eBay website on desktop

Lamitech is a laminate board specialist serving the camper van, caravan conversion and horse box conversion markets. They needed a professional e-commerce website to move beyond eBay and sell direct online, while still supporting trade and wholesale enquiries.

The brief was to build a Shopify store tailored to their niche: a setup that supports both retail checkout for end customers and clear paths for B2B wholesale and quote-style enquiries.

Key results

  • 4 weeks

    From brief to launch

  • 30+

    Products with categorisation and variants

  • 30+

    Laminate finishes (CPL, HPL and board materials)

The brief

Lamitech had been selling via eBay and wanted to step up with a dedicated online store. The goals were to launch a professional Shopify presence, support both B2C sales and B2B wholesale enquiries, automate bulk pricing and shipping, and present the product range (including 8×4 sheets in 3mm and 15mm thicknesses) in a clear, mobile-friendly way.

  • Build and launch a professional Shopify store
  • Support B2C online checkout and B2B wholesale/quote flows
  • Set up product catalogue with categorisation and variants (30+ products, 30+ finishes)
  • Automate bulk discounts and shipping rules to match the client's pricing structure
  • Deliver a mobile-optimised shopping experience with payment gateway and SSL

The challenge

Lamitech had outgrown eBay. They needed a professional online presence that could handle direct sales to retail customers while still serving trade and wholesale clients. Without a dedicated store, they had no clear way to present their laminate range (CPL, HPL and board materials across 30+ finishes) or to automate pricing and shipping for different customer types.

The store had to support two distinct flows: straightforward B2C checkout for end customers, and B2B-style enquiry paths using click-to-call and quote requests. Product presentation needed to reflect the specialist nature of the offer—8×4 sheets, 3mm and 15mm thickness options—without overwhelming less technical buyers.

Shopify Store That Took a Laminate Specialist Beyond eBay – the challenge

The approach

The project was scoped and delivered as a full Shopify store build, from theme setup to launch, with a focus on Lamitech's dual retail-and-trade model.

Store build and launch: Shopify store built and launched within a 4-week timeline (50 hours development). Premium theme selected and customised to suit the brand and product range.

Product catalogue: 30+ products set up with clear categorisation and variants. Laminate finishes referenced across CPL, HPL and board materials; product sizing included 8×4 sheets with 3mm and 15mm thickness options.

Pricing and shipping: Shipping rules configured to match the client's pricing structure. Automatic bulk discounts applied at checkout to reduce manual effort and support trade customers.

Retail and wholesale split: Design and navigation support both B2C online checkout and B2B enquiry flows (click-to-call and quote-style requests), so retail and trade customers each have a clear path.

Technical and UX: Mobile-optimised shopping experience, payment gateway setup (card and PayPal), SSL and domain setup. Basic SEO setup and admin training included, with a structured testing and launch process.

The outcome

The store launched on schedule. Lamitech now has a professional e-commerce presence that moves them beyond eBay and supports direct sales.

Reduced manual effort: automatic bulk pricing and shipping calculations mean less admin and fewer errors. Improved conversion readiness comes from a mobile-first shopping experience. Trade credibility is strengthened through clear product presentation and a professional storefront. The clear split between retail checkout and wholesale enquiries keeps both customer types well served.

Why it worked

The scope was tightly aligned to Lamitech's niche: laminate specialist for conversion markets. The store was designed around their real flows—retail buyers checking out online, trade clients asking for quotes or calling—so both B2C and B2B needs were met without compromise.

Delivering in 4 weeks with a defined product catalogue, automated pricing and shipping, and a mobile-optimised experience gave them a credible, manageable platform they could run themselves after handover.

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