Use this checklist monthly or before a major update. It keeps your site visible and ready to attract enquiries.

Technical SEO

  • Fast hosting
  • SSL enabled
  • CDN where appropriate
  • Clean navigation
  • Responsive design
  • Optimised images
  • Caching enabled
  • Passing Core Web Vitals
  • Schema where relevant
  • Crawlable structure
  • No broken links

See Technical SEO hub.

On-page SEO

  • Clear, descriptive titles
  • Useful meta descriptions
  • Strong H1 headings
  • Logical H2/H3 structure
  • Readable paragraphs
  • Internal linking
  • Alt text on images
  • Simple URLs

See On-page SEO.

Content and intent

  • Content pillars or hubs defined
  • Regular publishing or updates
  • Older content refreshed
  • Problem-solving approach
  • Clear CTAs in key posts
  • Keyword and intent aligned
  • Topics matched to funnel (TOFU/MOFU/BOFU)

See Keyword research and Search intent.

Local SEO (if relevant)

  • Google Business Profile optimised
  • Citations consistent
  • Reviews encouraged
  • Local keywords in content

See Local SEO guide.

Analytics and tracking

  • GA4 or Fathom set up
  • Search Console connected
  • Top pages reviewed
  • Queries analysed
  • Conversion tracking in place
  • Monthly review scheduled

See Analytics and tracking.

Conversion (CRO basics)

  • Clear hero section
  • Strong benefits
  • Social proof
  • Logical page flow
  • Simple forms
  • Fast mobile experience

Use this checklist as a baseline. Adjust based on your goals and resources.

Want visibility and tracking set up properly? Explore SEO foundations →