Clarity before change

Website Audits

A website audit gives you a structured, practical assessment of how your site behaves in the real world. No guesswork. No sales pitch. Just clarity.

If you're unsure whether your site needs improvement, a rebuild, or nothing at all, this is the right place to start.

See all options

Start free, or go straight to a paid review. No obligation either way.

What a website audit is (and isn't)

A website audit is not a long report designed to justify work.

It’s a structured review of your site’s foundations, performance, and behaviour, focused on helping you make sensible decisions about what happens next.

The goal is clarity, not overwhelm.

That means:

  • Identifying real issues, not theoretical ones
  • Highlighting risk areas before they become problems
  • Explaining findings in plain language
  • Being honest if no action is needed

If you want a deeper explanation of what a proper audit includes, you can read the full guide at: What a website audit actually tells you

What gets reviewed

Every audit is slightly different, but most include a review of:

  • Technical foundations and site structure

    How the site is built and organised.

  • Performance and loading behaviour

    How the site behaves for real users, not just test scores.

  • SEO basics and visibility blockers

    Structural factors that affect discoverability.

  • Maintainability and long-term risk

    How stable the site is as it evolves.

  • Content structure and usability

    Whether visitors can move through the site clearly.

  • Platform and plugin decisions

    Whether the technical stack is appropriate long term.

The focus is always on how the site behaves in the real world, not ticking boxes.

What you get

After the audit, you'll have:

  • A clear summary of findings
  • A prioritised list of issues and opportunities
  • Context around what actually matters
  • A recommendation on the most sensible next step

That recommendation may be:

  • No immediate action
  • Targeted improvements
  • A broader rebuild

All three are valid outcomes.

The purpose is not to generate work. It is to generate clarity.

What typically happens next

An audit doesn't lock you into anything. It simply creates clarity. Depending on what comes up, next steps usually fall into one of these paths:

If further work is agreed, the cost of the audit is credited towards that next stage.

Choose how to start

Website Assessment

Free

An automated scan covering performance, tracking, and key technical checks. Results in under a minute. No account required.

  • Performance overview
  • Tracking and analytics check
  • Core technical checks
  • Instant results
Run a free assessment

Structured Review

£79

A thorough automated review across 40+ checks. Covers performance in detail, measurement setup, technical stability, and conversion structure. Results delivered instantly with a prioritised issue list and a save-as-PDF report.

  • Mobile and desktop performance scores
  • Core Web Vitals with LCP, CLS, FCP, and TBT values
  • Tracking and analytics coverage
  • Technical checks including OG tags, viewport, lang, redirects
  • Conversion structure including headings and contact accessibility
Start a Structured Review
Full review

Foundation Audit

£295

Credited in full if you proceed within 30 days

A manual review with a 30 minute call to walk through findings. Limited to 8 per month.

  • A concise written report
  • A prioritised action summary
  • Clear recommendation on improvement vs rebuild vs no action
  • 30 minute call to walk through findings
Request a Foundation Audit

Who this is for

Whether you start with the free assessment or go straight to a full audit, these tools are built for businesses who:

  • Rely on their website for leads or revenue
  • Feel something isn't quite right but can't pinpoint it
  • Want clarity before committing to change
  • Prefer honest advice over a sales pitch

Frequently asked questions

What is a website audit?

A website audit is a practical review of a site's foundations, performance, and structure. It identifies real issues, highlights risk areas, and explains findings in plain language. The goal is to help you understand what's working, what isn't, and what the most sensible next step is–whether that's improvement, rebuild, or no action.

When should you get a website audit?

An audit is useful when you're unsure whether your site needs improvement, a rebuild, or nothing at all. It suits businesses that rely on their website for leads or revenue, feel something isn't right but can't pinpoint it, or want clarity before committing to change.

What does a website audit include?

Most audits review technical foundations and site structure, performance and loading behaviour, SEO basics and visibility blockers, maintainability and long-term risk, content structure and usability, and platform or plugin decisions. The focus is on how the site behaves in the real world, not ticking boxes.

Does a website audit lock you into further work?

No. An audit doesn't obligate you to any follow-up work. It creates clarity. If further work is agreed, the cost of the audit is typically credited towards the next stage.

Start with clarity

If you're unsure what your website needs, an audit provides a clear, informed starting point.

See all options

Start free, or go straight to a paid review. No obligation either way.