Service pages help visitors decide whether to work with you. Your job: explain what you offer, who it’s for, and what happens next. Clear, specific, no jargon.
Structure
Headline
Say what the service is and hint at the outcome. Examples: “WordPress development that helps your business grow”, “Fast web design for service businesses”. Be clear, not clever.
Subheadline
One sentence that expands the headline. Sets expectations.
Description
Describe the service in plain English. One or two paragraphs. As if explaining to someone in person.
Who it’s for
Reassure visitors they’re in the right place. Example: “Small businesses, consultants, and growing brands that need a custom WordPress website.”
Benefits
Outcomes that matter: more enquiries, faster site, easier management, stronger SEO. List benefits before features.
Features
What they get: custom design, mobile-friendly layouts, SEO foundations, easy editing, speed optimisation. Be specific.
Process
How working with you works. 3–4 steps. Example: Discovery call → Proposal → Build → Launch and handover.
FAQs
Common questions and direct answers. Reduces friction.
CTA
One primary CTA. “Get in touch”, “Book a call”, “Request a quote”.
What to avoid
- Vague descriptions (“solutions for modern businesses”)
- Technical jargon without explanation
- Multiple competing CTAs
Consistency
Each service page should follow the same structure. Predictability builds trust.
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