We recently worked with Richard at Reflect & Refine to redesign our website, and we couldn't be happier with the results. From the very beginning, the team was professional, responsive, and full of creative ideas that really brought our vision to life. They took the time to understand our goals and audience, and delivered a site that not only looks fantastic but also works beautifully across all devices. The process was smooth, collaborative, and surprisingly enjoyable — nothing ever felt rushed or overlooked. We're incredibly pleased with the end result and have already received great feedback from our users. If you're looking for a design team that combines technical skill with real design flair, we highly recommend Reflect & Refine Web Design.
Who is Reflect & Refine?
I’m Richard Peirce. I work as a technical partner with business owners and teams who already have a WordPress or Shopify site but know it could be working better. I help with clarity first, then improvement: website audits, performance, SEO, CRO, and ongoing care so your site becomes a reliable part of your business.
What clients say
In summary, clients and colleagues often mention clear communication, attention to detail, and work that delivers on the brief. Below are the full Google reviews and recommendations from former colleagues and clients.
Google reviews
4 reviews · 5.0
I cannot express enough gratitude to Richard for his incredible patience and unwavering support while bringing my vision to life. I highly recommend his work, as well as his dedication to ensuring I achieved the desired outcome. From our very first online meeting to the final product, Richard's attention to detail and commitment to the project truly shone through.
I think Richard is highly skilled, knowledgeable, creative and provides excellent customer service. His attention to detail is extremely high. We would only use RNR design going forward. A real pleasure to work with.
Excellent efficient service. Expanded on my requirements and produced quick and efficient graphics which had great images and results via social media.
Recommendations
From colleagues and clients
I worked with Richard during 2024 and appreciated his attitude, reliability and professionalism. He handled WordPress development and technical SEO tasks efficiently, making valuable improvements to site functionality and performance. He was always a pleasure to work with, easy to communicate with, and committed to delivering quality work. His knowledge of WordPress and SEO was a great asset, and he was always driven to handle any challenges that arose.
We have had the pleasure of working with Richard as our Shopify developer for Steven Brown Art. Not only is he extremely skilled, but he is also a real pleasure to work with. Richard has helped us overcome challenges in promoting individual variants that previous developers had not been able to support us with; this was a relatively small change that made a big difference in how we were able to run our sales promotions. His out-of-office support and problem-solving abilities have kept us selling even when unforeseen circumstances arise and his Shopify theme developments have boosted our revenue. Thanks Richard
Rich has been a key part of our team at Fluid for the past three years. He is a talented Shopify developer, a WordPress magician, and an expert in Web, SEO, and CRO. Always delivering high-quality work with a positive attitude, Rich consistently brings value to every project he works on. As he moves on to an exciting new chapter, we're looking forward to continuing to collaborate on various projects. It's my pleasure to recommend Rich – a great guy, with a great attitude and exceptional skills.
Having worked closely with Richard for several years, I wouldn't hesitate to recommend him as a skilled Shopify and Wordpress developer, with strong knowledge in SEO and CRO. Aside from his proven skillset, Richard is a trustworthy, diligent and caring person that becomes genuinely immersed and invested in his client projects and partnerships.
Richard provided a fantastic level of Profesionalism and stunning results. Very pleased with his approach to business and would recommend him for any future requirements.
Why I do this work
I believe websites should be clear, fast and maintainable—not a source of stress. After years of seeing businesses struggle with slow, fragile or opaque sites, I focus on giving you clarity first, then improvements that last. I'd rather do fewer things well than spread thin; that's why I specialise in WordPress and Shopify and work with people who care about getting it right.
Who I work with
I work best with people whose website matters to leads or revenue, and who care about performance, stability, and clear advice rather than guesswork. Most of my work is fixing complexity, improving speed and reliability, and setting things up properly so future changes are easier, not riskier. If you’re looking for the cheapest option or a purely visual refresh, I’m probably not the right fit. If you want someone who’ll be straight with you about what’s actually wrong and what to do next, we might be.
What I offer
I don’t do everything; I focus on a few things that stack together. Website audits give you a clear view of what’s working, what isn’t, and what needs attention: no sales pitch, just clarity. From there, work usually falls into targeted improvement (performance, SEO foundations, conversion and usability), rebuilds when the foundations are holding you back, or ongoing care so your site stays updated, secure and fast. SEO (search engine optimisation) and CRO (conversion rate optimisation) are part of how I think about structure and content, not add-ons.
Background
I’ve been doing web development and design for almost 20 years, across financial services, education, retail, and other sectors. That experience covers technical foundations, performance, SEO and CRO, responsive design, and building and maintaining sites on WordPress and Shopify. I work in the stack that fits the job: HTML, CSS, JavaScript, PHP, and the right tools for the project. I’m based in Stratford-upon-Avon, and I prefer collaboration that stays on track and consistent from concept to delivery.
Why work with me
You get practical, considered work: a site that loads quickly, is straightforward to update, and comes with ongoing support when you need it. No obligation, no pressure to proceed. If you’d like to see the kind of work I do, have a look at my case studies. Ready to talk? Get in touch or start with a website audit.
Trusted by businesses across retail, professional services, creative and education. WordPress and Shopify specialist with 20 years in web development.