# reflect & refine

> Fast, focused WordPress and Shopify websites built for performance, clarity and long-term growth. Based in Stratford-upon-Avon, serving Warwickshire and the West Midlands.

## About

- [Home](https://reflectandrefine.com/): Web design and development, technical SEO, page speed
- [About](https://reflectandrefine.com/about/): Company background and approach
- [Contact](https://reflectandrefine.com/contact/): Get in touch

## Author

- [Richard Peirce](https://reflectandrefine.com/about/): WordPress and Shopify developer; technical SEO, page speed, and performance-focused builds. Full profile on About page.

## Locations

- Based in Stratford-upon-Avon, serving Warwickshire and the West Midlands. [About](https://reflectandrefine.com/about/) for full details.

## Work

- [Work index](https://reflectandrefine.com/work/): Portfolio and case studies (WordPress, Shopify, featured projects)

## Services

- [Services index](https://reflectandrefine.com/services/): Overview of what we offer
- [Website audits](https://reflectandrefine.com/services/website-audits/): Structured review and clarity before change
- [Website improvement](https://reflectandrefine.com/services/website-improvement/): Targeted fixes, performance, and technical debt
- [Website rebuilds](https://reflectandrefine.com/services/website-rebuilds/): When foundations need replacing
- [Ongoing support](https://reflectandrefine.com/services/ongoing-support/): Maintenance and oversight
- [WordPress maintenance plans](https://reflectandrefine.com/services/wordpress-maintenance-plans/): Monthly maintenance tiers from £50/month
- [WordPress](https://reflectandrefine.com/services/wordpress/): WordPress builds and support
- [Shopify](https://reflectandrefine.com/services/shopify/): Shopify builds and support
- [SEO foundations](https://reflectandrefine.com/services/seo-foundations/): Technical and on-page SEO

## Tools

- [Tools index](https://reflectandrefine.com/tools/): Overview of free and paid audit tiers
- [Website assessment](https://reflectandrefine.com/tools/website-assessment/): Free technical health check (SSL, canonical, title, meta, robots.txt, sitemap)
- [Structured review](https://reflectandrefine.com/tools/structured-review/): H1 structure, sitemap and robots.txt review
- [Foundation audit](https://reflectandrefine.com/tools/foundation-audit/): Paid technical foundation audit

## Insights

- [Insights index](https://reflectandrefine.com/insights/): Articles and guides
- [Technical SEO](https://reflectandrefine.com/insights/technical-seo/): Crawlability, indexing, speed, structure
- [Website audits](https://reflectandrefine.com/insights/website-audits/): Why audits matter and when to use them
- [Website improvement](https://reflectandrefine.com/insights/website-improvement/): Performance, technical debt, conversion
- [Hosting](https://reflectandrefine.com/insights/hosting/): Hosting and website foundations
- [Domains](https://reflectandrefine.com/insights/domains/): Domains and ownership
- [Growth and visibility](https://reflectandrefine.com/insights/growth/): SEO, tracking, local, marketing
- [Website content](https://reflectandrefine.com/insights/content/): Page structure, messaging, preparation
- [Visual design](https://reflectandrefine.com/insights/visual-design/): Visual design and trust
- [UX and conversion](https://reflectandrefine.com/insights/ux-cro/): UX and conversion (CRO)
- [Ongoing support](https://reflectandrefine.com/insights/ongoing-support/): Why sites need ongoing oversight

## Contact

- [Contact](https://reflectandrefine.com/contact/): Enquiries and project requests
- Twitter: [@reflectnrefine](https://twitter.com/reflectnrefine)

## Optional

- [Sitemap](https://reflectandrefine.com/sitemap-index.xml): Full list of indexable pages
- [Privacy](https://reflectandrefine.com/privacy/): Privacy policy
- [Terms](https://reflectandrefine.com/terms/): Terms of use
- [Cookies](https://reflectandrefine.com/cookies/): Cookie policy